Ford Money Can Save UK Savers
By Kyle Lindsay
Tuesday, April 18, 2017 - 14:20
UK savers can go further with the launch of Ford Money, a new UK savings offer from Ford Motor Company’s financial services business.
Launching to UK savers at Ford, Ford Money combines the trusted brand heritage of Ford with the financial expertise of Ford Credit Europe (licensed as FCE Bank plc) to give savers fair rates, straightforward products and excellent customer service.
The new savings offer is grounded in Ford’s long experience in financial services with Ford Motor Credit Company, which was founded in the U.S. in 1959 and launched in the UK just four years later, in 1963.
Ford Money services are available online and by telephone, and include savings products focused on customers’ long-term interests, providing consistent and competitive rates. Customers can open a Ford Money account online in under 10 minutes and deposit savings immediately.
“Savers are looking for competitive and fair savings products. That’s why we created a range of savings products and ISAs that are easy to open, simple to manage and secure,” said Julian Hynd, chief deposits officer, Ford Credit Europe.
“Launching Ford Money is an exciting new chapter for the Ford brand. More importantly, it will help savers make their money work harder – now and in the future.”
Ford Money’s ‘Our Best Rate Guarantee’ means that all customers will benefit from the savings provider’s best available rates even after they’ve applied for their account.
Independent research from PwC and the Target Group Index* have informed the creation of Ford Money to ensure that products are competitive and positioned to meet the principal needs of savers. In addition to rates, the top three features savers look for are the availability of online account management, consistent interest rates and ease of access to savings. The research also found that almost two-thirds (63%) of savers described online access as essential to
Opening and managing an account. Ford Money has been built with these requirements at the heart of its products.
UK savers can visit Ford Money to see the available products. These include the Flexible Saver, Flexible Cash ISA, Fixed Saver (one and two year terms) and Fixed Cash ISA (one and two year terms).
Deposits of up to £85,000 are protected by the UK government’s Financial Services
Compensation Scheme (FSCS). Further products will be available later.