XL MARKETING GRP LTD: Registered address is: Strawberry Fields Digital Hub, Euxton Lane, Chorley, Lancashire PR7 1PQ. Our ICO Registration number is: ZA779196.
The Data Controller is Mark Salisbury; [email protected]
- Our Data Promise
XL Marketing Grp Ltd is absolutely committed to respecting and protecting your data while it is in our care. We collect your personal information because it helps us to understand your needs and guides the way in which we interact and communicate with you about our products and services now and in the future. We have strict policies and procedures in place to protect your data when you send it to us or we collect it direct from you; when we process it in order to provide you with the services you have requested; or, where you have given us your permission to do so, to send you information that we think you’ll find interesting, and thereafter when we store your data on our secure servers.
We are registered with the Information Commissioner’s Office, the regulator of General Data Protection Regulations (GDPR) and other relevant legislation and abide by its requirements.
We also screen all telephone numbers against CTPS and TPS following PECR guidelines
- The lawful bases XL Marketing Grp Ltd process personal data
XL Marketing Grp Ltd rely upon four of these lawful ways to collect, use, store and process personal data: Consent, Contractual; Legitimate Interests and Legal Obligations
To perform our contractual obligations to you.
We process your information to perform our contractual obligations to you when we use your information to provide you with the Services requested. For example, we will process your data when you sign up to receive our free newsletter or place an order.
To pursue our legitimate interests.
We process your information to meet our legitimate interests when we use your information to provide you with the Services to communicate with you and for our advertising and marketing purposes. In such cases we have balanced our interests with your interests and believe that these activities will not have a negative impact on your privacy rights. You can withdraw your consent at any time, by using the unsubscribe link or emailing [email protected]
To comply with our legal obligations.
We process and share your information as necessary to comply with our legal obligations when we use your information to protect our rights or the rights of others and when we share your information with other parties where required by law or as necessary to protect our rights. For example, we are required to collect certain information from you when processing payments for tax or financial reporting reasons.
With your consent.
- What Personal Data do we collect?
XL Marketing Grp Ltd collects Personal Data in a number of ways, such as, when you subscribe to the newsletter or we have contacted you directly and permission has been given to collect your data or through phone or digital services (“Services”). This Personal Data could include:
- Contact information, your name; job title; company; postal address; email address; phone number.
- Details of company fleet breakdown; total cars, vans, trucks etc.
- Information we obtain from other sources, such as our business partners, social media platforms and government agencies (Company House)
- We also keep the time and date of the conversation and/or the IP address if this was online.
- How do we keep it secure?
We hold your personal data on our secure systems, based with the UK and the European Economic Area (EEA). Our staff are trained in data security, and our staff policies and procedures help our staff to understand what is required of them under their obligations to us, and also their responsibilities under GDPR and other privacy legislation.
When we ask another organisation to provide a service for us, we ensure that they have appropriate security measures in place. If we or our service providers transfer any information out of the European Economic Area (EEA), it will only be transferred with the correct protection in place. This includes the use of Model Contractual Arrangements as approved by the European Commission and the EU-US Privacy Shield
- How do we collect Personal Data?
We collect your details when you register on one of our websites; subscribe to our service; place an order on our website; search for a product; correspond with us by phone, e-mail or otherwise; participate in discussion boards or other social media functions on our website; apply for a job.
With regard to each of your visits to our websites we may automatically collect the following information:
- technical information, including the Internet Protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
- information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); information you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
We will always be transparent about how we plan to use your data so that you have the choice whether or not to give it to us. We respect your preferences and will do our best to make sure that we keep our promises.
If you give us your consent to send you further marketing messages we may contact you from time-to-time with carefully selected offers and promotions from our network of carefully selected partners which will always be fleet related, from which you may always opt-out or unsubscribe. It is not our practice to contact you if you have made it clear that you do not wish to hear from us about our products and services.
We may need to authenticate your identity to provide you with access to subscriber-only services. We might also send you surveys or invite you to enter a competition or receive a newsletter, for instance. If you do not wish to participate you may simply decline our invitations.
As part of our Google Analytics tracking we have implemented the following features:
Remarketing, Google Analytics Demographics and Interest Reporting.
Visitors can opt-out of Google Analytics for Display Advertising by visiting here
We use this information for reporting purposes and to advertise online. Third-party vendors, including Google, may show you ads on sites it feels are relevant based on your cookie history. We may use the cookies relating to Google Analytics together with third party cookies to inform, optimise and serve ads based on a user’s part visits to our websites.
- How do we use your Personal Data?
Fulfilment of a service
We will use your personal data when fulfilling a product or service that you have requested. For example, when you subscribe to the newsletter; register to access online content or apply for a job.
We will only send you direct marketing when you have either provided consent for example by ticking a box or where we believe we can demonstrate a legitimate interest and have balanced this with your interests and privacy. You can opt out of receiving direct marketing at any time by clicking on the unsubscribe link on our emails, logging into your FleetPoint control panel to select your marketing preferences or emailing [email protected].
Please note, it is extremely unlikely we have any further information than what is available to view within the admin functions of FleetPoint. Please login and review those details HERE.
- Do we share that data with any other companies?
If you send in a comment, we may post it on our site or use it as a testimonial without mentioning your full name or publishing any information that would identify you. Furthermore, in some circumstances we may display some of your information such as your username and age. Others may be able to see your personal data if you post any information on bulletin boards or forums and may be used to send you unsolicited communications over which we have no control.
Please take care when using social networking sites to which we may invite you to join that you do not disclose anything that you might later wish to retract.
There are certain times when we may have a legal obligation to disclose your data in good faith where it is required by law or to respond to subpoenas or warrants served on us, or where we have a requirement to protect or defend the rights of XL Marketing Grp Ltd or any users of our servers. We will always ensure that those requesting the information have the legal right to do so.
- Leaving our website and moving on to third party websites
- Cookies and how we use them
- To provide you with a more personal and interactive experience on our sites.
- For statistical purposes to track how many users we have and how often they visit our websites.
- We may use an external organisation to collect anonymous user information so they can analyse how the website is being used and the number of visitors.
- We and our advertisers may use statistical cookies to track who has seen an advert and clicked on it.
- To show you adverts that you may be interested in and to control the number of time you see them and measures the effectiveness of the ad campaign.
- We may use ‘Flash’ cookies to store your preference for your media player. If we do not use them, it may not be possible for you to watch some video content.
You have the ability to accept or decline cookies, when you use the website for the first time via “see all options” link on the “pop up” banner, but please be aware that for some parts of our sites to work, you will need to accept cookies.
For more information about third party cookies generated by advertisers, please visit www.allaboutcookies.org and/or www.youronlinechoices.com
- Our Apps
If you use any of our apps on your mobile device we will process the following information:
- Your location, you may decline this request, but this may mean that we cannot offer relevant services;
- Your device ID, this will be processed automatically;
- Your email address, if you create an account;
- Your age and gender, if you provide it.
- Online Behavioural Advertising
We use an advertising service called online behavioural advertising (OBA). This allows us to deliver targeted advertising to the visitors of our websites. It works by showing you adverts that are based on your browsing patterns and the way you have interacted with the website. For example, if you have been reading a lot of car articles, you may be shown more adverts for cars.
None of the OBA techniques used will collect personal information such as your name, email address, postal address or phone number.
- Opting out on Receipt of Marketing Communications
If you receive a marketing email from one of our brands, you will have the option to “opt-out” by clicking on the unsubscribe link provided at the bottom of each and every message we send you. If you wish to unsubscribe from all brand lists please contact [email protected]. Please be aware that this will not unsubscribe you from our service based messages, such as subscription rewards and subscription reminders. If you wish to be opted out of any emails, please contact [email protected] or visit our online control panel to alter your preferences.
If you receive a marketing call from XL Marketing Grp Ltd or one of our carefully selected 3rd party fleet partners, please let the call operator know if you do not wish to receive any further calls from that brand. You will be added to a Do Not Call list.
If you wish to stop phone marketing communications from XL Marketing Grp Ltd or 3rd parties, please email [email protected] or visit our online control panel to alter your preferences.
- Telephone and Mailing Preference Services
The Telephone Preference Service (TPS), the Corporate Telephone Preference Service (CTPS) and the Mailing Preference Service (MPS) allow you to choose to opt out of unsolicited marketing. However, if you are registered on any of the preference services, which are general opt-out registers, you may still receive marketing communications from us if you have given us your consent previously or if you subsequently give us that consent or if we are contacting you under legitimate interests.
- Marketing to Children
We do not knowingly collect personal information from children under the age of 16 for marketing purposes.
- Using our websites from outside the UK
Our servers are situated in the EEA and when you submit your details and in whichever country you are situated you agree to the data being transferred to the EEA and processed under the terms of GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003 which stem from European Directives 95/46/EC and 2002/58/EC respectively. If you are not in agreement please do not add your personal details on the website.
- How you can gain access to the personal data we collect about you
Under GDPR, you have a number of rights, which are aimed at giving you control about how your personal data is used by us.
Access your personal data
You have the right to see what information we hold about you and the purposes for which we are using it. This is known as a Subject Access Request. In responding to such a request, we may ask for proof of your identity, to ensure that we do not send your personal data to another person. We will respond to any requests as soon as possible, but at least within 30 days.
Amend your personal data
You may ask us to make any changes that you consider necessary to make the information accurate, please let us know and we will rectify this as soon as possible. Please contact us either by post of email.
Email: [email protected]
Post: XL Marketing Grp Ltd, Rivington Business Centre, Park Hall Road, Charnock Richard PR7 5LP
We will require that you satisfactorily identify yourself to demonstrate your entitlement to view this data.
Delete your personal data
If you wish for your personal data to be deleted we will review any request on a case-by-case basis. We will respond to you as soon as possible, at least within 30 days of receiving your request.
- How long do we keep your personal data?
We hold personal data for different purposes and the length of time we keep your information will vary depending on the services or products we are providing. We will only keep your data for a reasonable period of time, which is based on the purpose for which we are using your data. Once that purpose has been fulfilled, we will securely delete that data or anonymise your information (so that we, or anyone else, can no longer tell that data relates to you) unless we are required to retain the data longer for legal, tax or accounting reasons.
Complaints will be dealt with by the Data Protection Officer and will be responded to within 30 days. If you are not satisfied with the response you should refer your complaint to the ICO ico.org.uk/concerns/
Any changes will be effective immediately.
If you would like to change your opt-ins or any of your details, please CLICK HERE to login.