Mazda record huge fleet sales growth

Wednesday, October 22, 2014 - 11:11
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All-new Mazda3 drives corporate sector growth

All-new Mazda3 drives corporate sector growth as fleet sales up 34%

The demand for Mazda cars by company car drivers and fleet managers alike is the reason behind the acceleration of Mazda Motors UK corporate sales – up a staggering 34% in the first nine months of 2014 versus an industry increase of 7.4%.

Underpinning the rise in total fleet sales is a 67% increase in the core corporate segment that includes sales to end-user fleets, contract hire and leasing companies and to either SME’s or direct to company car drivers via Mazda Contract Hire.

In the first nine months of 2014 Mazda fleet sales total almost 11,000 cars putting the company on track for its third successive year of 20% growth.

The key contributor to corporate sales growth is Mazda’s trio of models featuring emission-cutting, fuel-saving SKYACTIV technology – the all-new Mazda3, Mazda CX-5 and Mazda6.

Indeed the all-new Mazda3, which went on UK sale early this year, has seen the largest increase in core fleet sales in the first nine months of the year, with both the Mazda CX-5 and the long-time fleet best-seller the Mazda6 also delivering year on year growth.

Mazda Head of Fleet Steve Tomlinson said: “More than 40% of the growth in core fleet sales has come from all-new Mazda3.” Add into the mix a fleet focussed dealer network and market-leading monthly lease rates for business users from Mazda Contract Hire and Tomlinson is confident of further fleet growth in 2014 and into next year, concluding: “The forward fleet order bank is strong and traction continues to increase particularly in respect of the all-new Mazda3 as it increasingly wins a place on company car policies.”

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