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Jaama aim for expansion in 10th anniversary year

By Kyle Lindsay
Tuesday, January 7, 2014 - 13:00

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ANNIVERSARY: Jaama look to expand in 2014

Jaama are aiming for further expansion during 2014, as the fleet and asset management software company celebrate their tenth anniversary.

Currently employing more than 40 people, Jaama are anticipating at least a 10% increase in their workforce, underpinning the business to deliver customer service improvements and product enhancements.

More than £1million is also set to be invested in the business this year, capitalising on an 18% growth in customer portfolio last year.

Martin Evans, Managing Director at Jaama, said: “The growth of Jaama has been on a completely different scale to the business plan we had originally envisaged.

“Our continued hard work and commitment to supply class-leading products and services has resulted in a fantastic first decade providing fleet and asset management solutions to a wide range of organisations, including many blue chip companies.

“Growth has been fuelled by a combination of the capability of our software, a dynamic approach and the service we provide to customers.

“We continue to win a significant amount of new business as a result of referrals from existing clients.

“Jaama’s long-term commitment to the industry and our appetite for further expansion remains as strong as ever.

“Now more than ever, fleets need cutting-edge software systems to drive improvements and efficiencies across the operation as well as ensuring legislative compliance, managing risk and strategically managing their portfolio of company car, grey fleet and salary sacrifice vehicles.

“Fleet operators must address how they collate, measure and manage that information and the answer is to use leading edge technology.

“This enables management reports to be compiled and critical data to be presented to their executive boards in a format that is straight-forward and easily understood.”

During 2014, Jaama will reveal new software initiatives including a recently-developed, comprehensive driver risk profiling tool.

The new initiatives are designed to deliver significant benefit and the company’s single Key2 platform enables all customers to enjoy constantly evolving software improvements.

“Our single platform approach means that Key2 users operate at the forefront of fleet management best practice rather than getting left behind with software that has a limited shelf life,” added Mr Evans.

“It also ensures fantastic customer retention as our policy of continuous software evolvement means our technology never becomes outdated.”

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