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Fleet demand high for all-new Mazda3

By Kelly Mason
Tuesday, June 17, 2014 - 14:30

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DEMAND: Mazda3 is a fleet favourite

Demand for petrol-engined variants of the all-new Mazda3 is proving to be higher than expected, it has been reported.

A fleet hit, the Mazda3 – which is kitted out with SKYACTIV technology – is expected to contribute hugely to a 30% growth for Mazda’s core fleet channels in 2014/15.

To date, the fleet sales split between diesel and petrol engine models is 63% versus 37%.

Mazda claim petrol engines models are proving particularly attractive to employees opting for a company car via a salary sacrifice scheme or lease arrangement.

Fuel economy of the entry-level SKYACTIV-G petrol 1.5litre 100PS model is 24% better than the previous-generation Mazda3 1.6litre petrol with CO2 emissions reduced by 17%.

Industry data suggests that average fleet mileage is reducing and Steve Tomlinson, Head of Fleet at Mazda, believes that is a contributory factor to demand for petrol-engined all-new Mazda3 models being higher than forecast.

“MPG from all-new Mazda3 SKYACTIV-G petrol engines is phenomenal and as average company car mileage reduces many drivers do not require a diesel engine model,” he said.

“Furthermore, businesses and drivers benefit from the lower pump price of petrol.

“Many companies’ link vehicle choice lists to a monthly lease rate allowance and drivers typically select models that deliver the best value for money.

“The combination of power, performance and specification delivered by the all-new Mazda3 petrol engine range twinned with low CO2 and top-notch MPG is proving very attractive when factored against a monthly lease rate, which reflects annual mileage and excellent residual values.”

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