Automechanika Birmingham will host the Connected & Digital Technology Zone on stand 6B11 with The Society of Motor Manufacturers and Traders (SMMT) demonstrating the latest cutting-edge automotive technologies throughout the event from 6 – 8 June 2017.
The area, found in the supply chain zone, will feature the latest products set to enable the design, development, and manufacture of future vehicles.
Visitors will have access to the most up-to-date technological information and solutions including virtual and augmented reality, as well as brand new vehicles and robotics.
The vast array of interactive elements that can be found in the zone will include the new Range Rover Velar from Jaguar Land Rover, the Kuka robot from REECO andthe Vive virtual reality headset allowing visitors to look at the interior of a virtual car brought along by Optis.
HoloLens will bring augmented reality glasses as Semcon presents a new solution to deliver service information to the automotive workshop, demonstrated with a Range Rover Evoque.
Warwick Manufacturing Group will have an innovative technology demonstrator on hand from the DELIVER-E project in the form of an electric delivery vehicle prototype based on the body of a Renault Twizy, while Nottingham University will display its facial recognition software whereby the emotions of the driver are captured and shown via a graph on screen.
Meanwhile, both Renishaw and Adient will be showcasing their newest technologies with the former introducing an additively manufactured metal car component on stand, and the latter demonstrating its advanced seating commodities.
Simon Albert, event director of Automechanika Birmingham, said: “With technology developing at a rapid rate and showing no signs of slowing down, the Connected & Digital Technology Zone is one of the most exciting attractions at the event. We are looking forward to showcasing the future of the automotive industry to visitors and the many benefits available as we move forward together.”