TyreSafe show Road Safety Week support
By Byron Rimmer
Tuesday, June 3, 2014 - 15:30
SUPPORT: TyreSafe back Road Safety Week
TyreSafe will support this year’s Road Safety Week by providing a range of tyre safety education and awareness materials for use in local communities.
The week of activities, which runs from June 9-15, is being organised by the UK’s fire and rescue service and will have an overarching message of ‘Be Safe Out There’.
Stuart Jackson, Chairman of TyreSafe, said: “TyreSafe already has a great relationship with many fire services and local road safety partnerships thanks to their participation in Tyre Safety Month, so we are delighted to extend this collaboration further and lend our support to Road Safety Week.
“Motorcyclists and young drivers are two of the key groups being targeted during the week, so our existing education materials for these road users is a great fit and we are pleased to offer these for use.”
During the week, national organisations such as TyreSafe will be working closely with local partners including fire and rescue services to run many targeted local education programmes.
TyreSafe have also launched a suite of new point of sale materials aimed at garages and tyre dealers concerned about the hidden dangers of part-worn tyres.
The posters, leaflets and online banners, which are available to download free-of-charge, have been developed to help industry partners educate motorists about the potential perils of selecting used tyres.
TyreSafe’s most recent investigation into the sale of part worn tyres found that 98% were being sold illegally and more than a third contained dangerous forms of damage or non-compliance.
“The sale of dangerous and illegal part worn tyres continues to be a great concern to us,” added Mr Jackson.
“We’ve been working hard over the last few years to raise awareness about this issue, and these latest materials are part of our ongoing investment into tackling the problem.
“I’d encourage all garages and tyre dealers to download these new materials so they can help us in reminding drivers about the importance of correct tyre selection and proper tyre care.”