Seat True Fleet Sales Up 50% In 2017
By Kyle Lindsay
Tuesday, January 23, 2018 - 16:20
SEAT UK recorded its best ever fleet and true fleet sales results in 2017 while cementing its position as the fastest growing manufacturer in the top 20.
The Spanish brand’s improvement translates to increases of a third (33.7%) in overall fleet, despite the market declining by 4.5%, and a whopping 49.4% in true fleet.
Its 2017 results were achieved despite a managed 23.7% reduction in rental units, a short-cycle channel which impacts residual values.
The encouraging results arrive during a year in which SEAT has added to its product portfolio with the introduction of the all-new Arona crossover and the New Ibiza, building on the continued success of the highly acclaimed Ateca SUV.
As well as offering new products which deliver quality, style and practicality, having a SEAT on fleet is cost-effective, with highly competitive total cost of ownership (TCO) statistics across the range. To help decision makers determine which vehicle to choose, the new fleet website now boasts a TCO comparator powered by cap.
SEAT UK Head of Fleet & Business Sales, Peter McDonald, commented: “As a brand we’ve made big steps in recent years, bolstering our team of fleet professionals, refining the buying process and offering a range of models which are attracting rave reviews while meeting the needs of fleet managers and drivers alike.
“Last year was extremely challenging from an industry perspective; considering that environment our performance is something we are especially proud of and we hope to continue to provide products and service levels which exceed the expectations of fleets.”
Order books for the new Arona are now open following its official UK launch in December. Baby brother to the hugely successful Ateca, it recently received outstanding TCO forecasts – rated from just 51.13p per mile over its lifetime in 1.0 TSI 95PS form – from data specialist, cap.