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Pure CF bag first 12-tonne DAF

By Byron Rimmer
Wednesday, June 25, 2014 - 15:00

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LANDMARK: First 12tonne HGV for Pure CF

Staffordshire-based contract furniture company Pure CF have boosted their fleet of delivery trucks with their first 12-tonne HGV.

The DAF LF Box truck, secured on a four-year deal with Motiva Group, adds to Pure CF’s fleet of three other trucks and a fleet of vans.

Derek Leven, Chief Operations Officer of Pure CF, said: “Things have really taken off for us in recent months and that’s strong evidence that hotels, restaurants and pubs are doing well again.

“The leisure industry as a whole suffered quite badly during the recession, but it has gradually picked up and, in recent times, has seen significant growth.”

Pure CF manufacture and supply fixed seating, tables, chairs , cabinets and bespoke items for hotels, restaurants and bars.

Mr Leven claims the new DAF, already decked out in the company’s green and black livery, will be a perfect addition.

“The vehicle has a long body and a tail lift at the back, which will be ideal for delivering furniture,” he added.

“It will give us the extra capacity we need and will mean we can supply more heavy items, such as marble-topped tables or cast iron bases, in one go.

“Motiva came up with the perfect deal.

“They’re always very responsive and their partnership approach is important to us.”

Peter Wright, Sales and Marketing Director at Motiva, added: “The number of contract hire deals we are dealing with through our M-Way truck solutions arm is massively up on the previous 12months.

“Companies are now showing much greater demand for new trucks on their fleet and that’s a sign that the economy, both in this area and in the UK, is on the up again.

“Since we moved M-Way to our headquarters in Longton last year, we’re geared up better than we’ve ever been in the past.

“We can already supply any HGV, from 7.5tonne up to 44tonne and from rigid units to triaxles along with all types of trailers and we have funding partners in place to grow our truck solutions business further.”

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