Mitsubishi Motors in the UK has strengthened its press office with the appointment of Alan McDonald as Press Fleet & Brand Ambassador Relationship Manager and Rebecca Murley as Social Media & PR Executive.
The development follows the appointment earlier this year of Amanda Gibson as the brand’s Press & Public Relations Manager.
Alan steps into his new role after a number of years heading up the brand’s dealer PR operation. During his near 21-year career at Mitsubishi Motors in the UK he has also fulfilled various marketing roles, spanning after sales to dealer support.
He now takes responsibility for the press vehicle fleet, which includes the brand’s ever-growing collection of heritage vehicles, and managing the relationships with Mitsubishi Motors in the UK brand ambassadors. He will also have a pivotal role in special vehicle projects, such as the recent Mitsubishi ‘Desert Warrior’ L200 that has been built by the well-known motoring journalist, Tom Ford in conjunction with Top Gear magazine.
Alan said: “It’s a very exciting and busy time for Mitsubishi Motors in the UK and having a focus on our increasing brand ambassador activity is something that will be especially rewarding. With this year being our 100th anniversary, the heritage fleet also provides some very exciting opportunities and we’re seeing a significant rise in interest in our classic vehicles.”
Rebecca brings over three years’ marketing experience to her new role. As well as supporting her press office colleagues, she takes responsibility for maintaining and growing the brand’s social media channels, including Twitter, Facebook and Instagram.
On her appointment, Rebecca said: “I’m delighted to join the team and am looking forward to working with such a well-known brand. There’s fantastic potential to generate exciting content that people can really engage with.”
Toby Marshall, Director of Sales & Marketing, Mitsubishi Motors in the UK, said: “These appointments will significantly enhance our press office operation. Alan and Rebecca have a real passion for the brand and with them each having a specific focus, we’re looking forward to seeing them having a very positive impact on our press and public relations activity.”