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The importance of fleet branding

Wednesday, November 27, 2013 - 16:29
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EXPERT: Sally Hubble, of Signs Express

In our latest Expert Blog, Sally Hubble, Marketing and PR Professional at Signs Express, explains why kitting out your fleet in company livery is a no-brainer…

Brand awareness is key for any company – if people know your name then they also know your business and it’s a fantastic way to get new customer enquiries.

Brand recognition means you’re doing a great job of promoting your company, but, for brand recognition to work as hard as possible, could you be doing more?

A fantastic, and cost effective, way to help promote your business is with fleet branding and vehicle graphics.

If you have vehicles out and about every day, then make sure you brand them.

It’s a 24/7 advertising opportunity; even when not being driven and your company vehicle is parked, it’s still a constant re-enforcement of who you are and what you do.

A study by 3M revealed that up to 3,000 people see a busy vehicle on the road, every single hour of every day.

When applied properly, vehicle graphics can last for years and make a striking first impression.

They create a consistent and structured look to your company vehicles whilst promoting your key message, name, contact details and website.

If your fleet isn’t already branded then you are missing a trick – and if it is branded, then take a good look at whether or not it still reflects your core values.

Your vehicle says as much about your company as your premises, so it’s important they are kept looking clean and tidy.

Being seen to have a fleet of branded vehicles which has not been properly maintained can have a negative effect on your business.

It could lead people to believe that if you can’t even look after your own company property, what interest will you have in looking after your customer’s needs?

So, to sum up, it’s not just about making sure your fleet IS branded, but also about making sure your fleet branding is kept up-to-date, in good condition and reflects the image you want your business to portray.

My three top tips? Get it branded (if you haven’t already), keep it relevant to your key message and maintain it to a high standard.