Telematics subscribers will reach nearly 25m globally in 2014

Wednesday, October 29, 2014 - 11:23
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25m global subscribers this year

According to a new study from ABI Research, total global commercial telematics subscriptions will ramp up at an accelerated rate from 2014 onwards.

In 2019, it is projected that global subscriptions will increase by 3x from what they are now with the majority of this growth coming from the Asian and Latin American markets. Subscription numbers in the Middle East and Africa will continue to grow, reaching significant proportions by 2019.

Recently, subscriber numbers in commercial telematics have increased at a gradual rate, attributed mostly to North American and in part Western European markets, with slow uptake potentially due to the ‘big brother’ worry. However, as these markets have matured and outlooks have changed, telematics providers such as Trimble, Telogis, TomTom, Masternaut, Arvento, MiX Telematics, Navman Wireless, Ituran, and many others are looking to expand into new markets such as Latin America, the Middle East and Africa, and Asia.

Filomena Berardi, Senior Analyst at ABI Research, said: “In recent research interviews conducted with many of the leading telematics providers it was made explicitly clear that going forward Latin America, Southeast Asia and the Middle East are strategic focuses for companies. Many markets are recognized as being tough nuts to crack and in many cases there are a number of local players already present so the ambitions are not without risks. The attraction to penetrating these markets lies in the huge volume potential and the genuine need for telematics to help resolve a catalogue of issues.”

These findings are part of ABI Research’s Commercial Vehicle Telematics Market Research.

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