Feel the fury! Isuzu launches new addition to D-Max range

Thursday, August 13, 2015 - 10:00
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Isuzu dmax

Isuzu UK is storming into the second half of 2015 with the addition of the D-Max Fury, an exclusive-to-the-UK model that boosts the D-Max pick-up range to 10 variants.

The new Fury packs a real punch with a number of unique style enhancements and technology upgrades. Based on the Eiger double-cab model, the special edition can be tamed from just £19,999 (CVOTR), representing a saving of around £2000 compared to buying the accessories separately. Fury is available with either manual or auto transmission.

The attention-grabbing style of the D-Max Fury starts with the stunning and unique Magma Red metallic paint finish, while bold 17-inch, five-spoke grey alloy wheels shod with 255/65 R17 Pirelli Scorpion tyres emphasise the pick-up’s powerful road presence. The exterior upgrades continue with a dark grey metallic finish to the front grille – complete with a fiery red Isuzu logo at its centre – and Cosmic black door and tailgate handles, and black rear bumper, as well as gun metal grey heavy-duty side steps.

Inside, the sporting nature of the Fury is made clear with unique red stitching to key contact points such as the steering wheel and gear knob and the provision of dedicated Fury carpet mats. Customers will also have the option to upgrade the interior upholstery to Limited Edition Black and Red Fury leather. They will have to move quickly as just 100 will be made available.

Fury also features a rear camera to aid easier parking and manoeuvring out of tight spots. With the vehicle in ‘reverse’, the image behind is cleverly displayed in the rear view mirror inside the cabin.

At the heart of the Fury remains the powerful-yet-efficient 2.5-litre twin-turbo diesel engine, producing 163 PS and 400 Nm of torque. Isuzu’s robust diesel will return a highly impressive fuel economy of 38.7 mpg on a combined cycle. Owners of the new Fury will also benefit from a heavyweight towing capacity of 3.5 tonnes (braked trailer) and 1,072 (manual) 1,067 (auto) tonne payload.

William Brown, General Manager at Isuzu UK, said: “We are confident the Fury will further widen the appeal of the D-Max which already has one of the widest choices of model of any pickup in the UK. The Fury has been designed for those seeking an affordable pick-up with stand-out appeal. It’s certainly a head-turner and, alongside the Blade and rest of the D-Max range, will meet the growing demand for a stylish vehicle which can be used for both work and recreation.”

2014 was the best ever year for Isuzu in the UK with sales of over 5,500 pick-ups and the growth has continued into 2015 with sales up over 30% year to date. Isuzu UK continues to be the biggest market in Europe for the Japanese brand by a considerable margin.

Fury will go on sale from September priced at £19,999 (CVOTR) for the six-speed manual and £20,999 (CVOTR) for the 5-speed auto. Like all new Isuzu models sold in the UK, the D-Max Fury will come with the company’s pioneering five-year / 125,000 mile warranty.

Pricing (CVOTR)

Isuzu D-Max Fury 2.5TD Double Cab 4×4 Manual £19,999 + VAT
Isuzu D-Max Fury 2.5TD Double Cab 4×4 Automatic £20,999 + VAT
Isuzu D-Max Fury + 2.5TD Double Cab 4×4 Manual featuring Black/Red Fury leather interior trim £21,324 + VAT
Isuzu D-Max Fury + 2.5TD Double Cab 4×4 Automatic featuring Black/Red Fury leather interior trim £22,324 + VAT

*Optional Black leather is available at £899 +VAT fitted
Isuzu D-Max Fury specification

Standard equipment is as follows:


Integrated fuel filler cap
17-inch dark grey alloy wheels
Black rear bumper
Gun-metal grey aero side steps
Cosmic Black rear tailgate handle
Cosmic Black folding heated door mirrors with side-indicator repeaters
Daytime running lights
Projector headlamps
Body-colour front bumper
Cosmic Black door handles
Dark grey metallic front grille with red Isuzu logo

Safety and security

Front, side and curtain airbags
Security etched glass
Three-point rear seatbelts
Remote central locking
Door-open warning light
Height-adjustable front seatbelts
Insurance approved immobiliser
Locking wheel nuts


Fury branded black carpet mats
Front and rear electric windows
Rev counter
Air-recirculating system
Cigarette lighter socket
Driver and passenger sun visors
Height adjustable driver’s seat
Reclining front seats
Height-adjustable steering wheel
Front seatback map pockets
Rear heating ducts
Leather steering wheel with red stitching
Black cloth seat trim
Rear view mirror camera
Manual air-conditioning
Accessory power point
Front door cup holders
Height-adjustable front and rear headrests
Chrome heater switches
Heated rear screen
Carpet floor trim
Centre rear armrest
Low fuel warning light
Leather gear stick gator with red stitching


Double DIN CD/RDS radio with iPod/USB/Bluetooth connectivity

Four speakers

Isuzu D-Max Fury technical specification

Body and chassis

Four-door, five-seater, double cab pick-up, with all-steel body mounted on steel ladder-frame chassis.  Longitudinally-mounted diesel engine driving rear (or front and rear) wheels via ‘on demand’ part-time four-wheel-drive system and a six-speed manual or five-speed automatic transmission.

Bore and stroke
Compression ratio
Max power
Max torque
Fuel system
Emissions class
2.5-litre / 163 PS (120 kW) diesel
DOHC, in-line four
2.5-litres, 2,499 cc
95.4 x 87.4 mm
163 PS @ 3,600 rpm
400 Nm @ 1,400-2,000 rpm
16 (four-per-cylinder)
CRDi, common-rail, high-pressure, direct-injection two-stage turbo
Cast iron cylinder block and aluminium head
Euro Stage5


Switchable rear-wheel-drive / all-wheel-drive, selectable electronically


Type                          Hydraulic power-assisted rack and pinion
Turning circle              12.2 metres

Wheels and tyres

Standard                     Alloy 17 in x 7J with 255/65 R17 tyres
Spare                          Tyre repair and inflation kit

Automatic transmission gear ratios

4×4 Double Cab 5AT
1 – 3.52; 2 – 2.042; 3 – 1.400; 4 – 1.000; 5 – 0.716; Reverse – 3.224 Final Drive – 3.727

4×4 Double Cab 6MT
1-   5.232; 2 – 2.644; 3 – 1.606; 4 – 1.219; 5 – 1.000; 6 – 0.728; Reverse – 4.525; Final Drive – 3.071

Dimensions (mm)


Overall length
Overall height
Front overhang
Overall width*
Rear overhang
Ground clearance 235
Approach angle 30.0 deg Departure angle 23.0 deg
Ramp angle 22.0 deg

*excluding door mirrors, **excluding roof rails

Capacities and weights

Fuel tank
Load bay (LWH)
Kerb weight
Towing (max)
Payload (max)
69 litres
1,552 x 1,530 x 465 mm
1,978 kg M/T                1,983 kg A/T
3,500 kg (braked trailer), 750 kg (unbraked)
1,072 kg M/T               1,067 kg A/T

Fuel economy / performance

Isuzu D-Max Fury 4×4 Double Cab 6 M/T

Urban cycle
Extra urban cycle
Combined cycle
CO2 emissions
Top speed
31.7 mpg (8.9 l/100 km)
44.1 mpg (6.4 l/100 km)
38.7 mpg (7.3 l/100 km)
192 g/km
112 mph

Isuzu D-Max Fury 4×4 Double Cab 5 A/T

Urban cycle
Extra urban cycle
Combined cycle
CO2 emissions
Top speed
26.9 mpg (10.5 l/100km)
39.2 mpg (7.2 l/100km)
33.6 mpg (8.4 l/100 km)
220 g/km
112 mph

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