Volkswagen Mediaapp – Product News Goes Online
By Kyle Lindsay
Friday, May 5, 2017 - 17:00
Volkswagen is introducing MediaApp 2.0: a fundamentally new version of its news app for mobile devices. A fresh design, intuitive operation and improved user-friendliness make the MediaApp an ideal guide for the latest happenings in Volkswagen products.
The free Volkswagen MediaApp informs users of the very latest news about exciting design studies, new show cars, world premieres and innovative technical developments of the Volkswagen brand. Along with brief texts, images and videos, each article also contains numerous links to media sites, microsites, Youtube and Twitter channels at which media authors, bloggers and Volkswagen enthusiasts offer background information and interviews.
The new app seamlessly fits all display sizes – from smartphones to tablets – and the user can navigate the screen by finger touches and swiping gestures. The fresh design with its generously sized surfaces and clear organisation by key topics simplifies searches for the desired articles. Links take users to the Volkswagen media page, or they show the detailed press text directly.
About the Volkswagen brand: “We make the future real”
The Volkswagen Passenger Cars brand is present in more than 150 markets throughout the world and produces vehicles at over 50 locations in 14 countries. In 2015, Volkswagen produced about 5.8 million vehicles including bestselling models such as the Golf, Tiguan, Jetta or Passat. Currently, 218,000 people work for Volkswagen across the globe. The brand also has 7,700 dealerships with 74,000 employees.
Volkswagen is forging ahead consistently with the further development of automobile production. E-mobility, Smart mobility and the digital transformation of the brand are the key strategic topics for the future.