Infiniti can once again boast that it is the fastest growing automotive brand in the UK for the first four months of 2016. An increased road presence and and surging popularity has seen their registrations more than double.
The recently released SMMT new car registration data for April shows the brand has increased registrations by 111% compared to the same period, year on year, in 2015. An increase more than any other automotive brand in the UK.
The growth of Infiniti can only mean good things for the British economy as their North East plant produces the Q30 which can take much of the credit for the continued success of the company.
Barry Beeston, Country Director for the UK commented: “It’s great to see such strong growth. Leading the market in terms of percentage increase during the first four months of 2016 shows Infiniti’s continuous momentum.”
Barry continued: “As we grow, we naturally push further into all channels in the UK to gain market share and early signs show we have an even sales split between Fleet and Retail, which is a good indicator that Infiniti is heading in the right direction for future growth and profitability.”
The recent introduction of the active compact Q30, produced from the Sunderland plant in the UK, has demonstrated its game changer capabilities, being the bestselling Infiniti model in the region since its market introduction. The mid-sized Q50 saloon keeps on being popular being the next bestselling model in the range.
The Infiniti range will continue to expand with the introduction of the QX30, due soon, followed by the 2 door sports coupe Q60 later in the autumn.