Rolls-Royce Motor Cars London – Rolls-Royce’s flagship dealership – has hosted a spectacular evening to mark the launch of the all-new Phantom in the heart of Mayfair.
Rolls-Royce is Britain’s most iconic motor car brand, and the Phantom has been its premier model since the first-generation car was released in 1925 – when it was judged as ‘The Best Car in the World’ by cognoscenti. As such, Rolls-Royce Motor Cars London based its launch evening around the theme “because the world needs icons”.
Lining up alongside the eighth-generation model in the showroom were displays from fellow iconic luxury brands, including the likes of Jimmy Choo, House of Garrard, Perrier Jouet and Love or Nothing Baby.
All of the brands are icons in their respective fields, thus making the Mayfair event a union of leading luxury icons from the around the world, with the Phantom at the heart of it all.
Phantom has been a British ever-present for 92 years, and the new model is one of the most eagerly awaited cars of the Millennium. It wowed guests in the capital with its contemporary design interpretation of Phantom DNA and unique touches – such as the unique dashboard artwork known as “The Gallery”.
Rolls-Royce Motor Cars London invited Phantom customers and long-time clients to the event, as well as special guests. Mayfair’s Cantonese delicacies specialists Hakkasan provided exquisite food, while one of the evening’s icons Perrier Jouet supplied champagne.
Rolls-Royce Brand Director, Claus Andersen, said: “What a fitting way to mark the arrival of the finest car of the Millennium – our evening in Mayfair had absolutely everything! The room was filled with icons from around the world, with the stunning eighth-generation Phantom – the ultimate icon – at the heart of it all. The world does, indeed, need icons, and the Rolls-Royce Phantom is just about as iconic as it gets. We’d like to thank the fellow icons for attending the evening, as well as our valued customers.”