Kumho direct sales organisation goes fully-operational
By Kelly Mason
Thursday, June 12, 2014 - 12:30
OPEN: Kumho kick-off UK direct sales organisation
Kumho’s newly-established UK direct sales organisation is now fully-operational.
The move, which follows Kumho’s recent announcement of a new three-year contract with Micheldever Tyre Services, sees the opening of a new facility in Lutterworth, Leicestershire.
It will provide an office base for the company’s expanded sales and marketing division as well as a warehouse stocked with the company’s full range of car, 4×4, van, truck and motorsport tyres.
The warehousing and logistics functions are being handled by supply chain specialist DHL under a contract signed at the end of last year.
Kie Myung Choe, Managing Director of Kumho Tyres UK, said: “The Kumho brand has been present in the UK tyre market for over 30years and has built up a strong reputation as a quality product over that time.
“Given that long history of success and acceptance we judged that the time was right to show our further commitment to the market by investing in a direct sales facility to complement the long-standing and successful network we have built with Micheldever Tyre Services.
“Our aim is to ensure the growth and prosperity of the Kumho brand in the UK for all its stakeholders for many years to come.”