As a leader in road safety for more than 140 years, Continental Tyres is delighted to support The Institute of The Motor Industry (IMI) in helping shape the future of motoring.
Driving Change is a series of four in-depth online programs by the IMI, produced in partnership with ITN Productions, ITN’s bespoke production hub. The partnership features compelling industry interviews and news-style reports along with sponsored editorial profiles on what industry leaders are doing to keep pace with change, introduced by national newsreader, Natasha Kaplinsky. Continental Tyres is supporting the ‘Innovation’ segment in highlighting its leading safety credentials around tyre awareness and its long-term commitment to ‘VisionZero.’
Currently there are 500 accidents a day in the UK (Source) and through the use of innovative tyre technologies and automotive systems Continental’s end goal is for zero fatalities, zero accidents and zero injuries. The leading German tyre manufacturer has a long-term commitment to raising awareness on tyre safety and is a proud partner of TyreSafe, the UK’s not-for-profit tyre safety awareness organisation.
As partner in excellence at Mercedes-Benz World, Continental has offered the chance to experience the difference between summer and winter tyres over the past two years, with over 600 motorists already experiencing the tests. The IMI’s Driving Change series provides Continental with the perfect platform to engage consumers, retailers and the wider motoring industry in highlighting its commitment to tyre safety on UK roads.
The free driving experiences see two cars go through a slalom on a simulated icy track, one fitted with Continental summer tyres and the other with Continental winter tyres, providing first-hand experience with the notable difference in stopping distance. Within the series Continental also invited local tyre retailer Feltham Tyres along to experience the demonstration.
Prior to completing the tests 82 per cent of those that took part had never experienced winter tyres. Following the free demonstrations 98 per cent said that the Continental winter tyres exceeded their expectations and proved a valuable exercise.
For our IMI video please check out the link below: http://www.theimi.org.uk/about-us/driving-change-innovation
David Smith, Managing Director of Continental Tyres said, “We are fully committed to VisionZero and Continental has previously supported the IMI to improve the knowledge of apprentices and professionalism in garages, with online training. The Driving Change series is a great opportunity for us to highlight the impact of fitting summer and winter tyres in the correct season and engaging the industry around the only four corners of the car that connect you with the road.”