Fraikin butcher the competition to supply 43 new vehicles

Thursday, October 30, 2014 - 12:59
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Mike Reid, Group National Transport Manager for Fairfax Meadow and John Cooper, Strategic Customer Development Manager for Fraikin

38 Iveco Daily Agile vehicles, one tractor unit and five 26 tonnes vehicles enter into service for Fairfax Meadow

Fairfax Meadow, the UK’s largest trade butcher, have agreed a seven figure deal with commercial vehicle fleet services company Fraikin Ltd to take 43 new vehicles into its fleet.

With the partnership now on it’s fifth renewal cycle, the latest contract cements an 18 and a half year commercial relationship between the two companies, with Derby based Fairfax Meadow’s first order to Fraikin Ltd placed in 1996.

The current order of vehicles replaces 15 new Daily Agile vehicles ordered in 2010, and it will see between 75 and 80% of Farifax Meadow’s entire fleet supplied and serviced by Fraikin Ltd – a testament to the strong commercial relationship between the two companies.

Mike Reid, Group National Transport Manager for Fairfax Meadow, based at Newmarket Drive, Derby said: “We are delighted to be on our fifth renewal cycle with Fraikin and our latest commitment to 43 new vehicles will provide a significant bolstering of our fleet.

“Overall we enjoy a great partnership relationship with Fraikin, not your average supplier customer relationship. We have regular meetings and both companies always move quickly to resolve any issues and I think that’s why we have worked together for so many years.”

Peter Backhouse, Chief Executive Officer at Fraikin Ltd, said: “Our deep relationship and detailed understanding of how Fairfax Meadow operate, combined with our expert industry knowledge and unique tailored approach, allowed us to create a high value solution which met their exacting requirements. We are delighted to renew and extend our relationship, and to be able to keep supporting Fairfax Meadow in providing the very best service to their customers.”

As part of the latest contract hire agreement, Fairfax Meadow will for the first time also take on four refrigerated trailers, set to go into service in November this year.

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