Enterprise acquires Burnt Tree
By Jack Stocks
Tuesday, August 12, 2014 - 11:30
Expanding their choice
Enterprise use a Burnt Tree to grow the business
Enterprise have expanded their commercial vehicle rental business with the recent acquisition of Burnt Tree, one of the UK’s largest providers of rental vehicles to companies and public sector organisations.
The purchase will add Burnt Tree’s diverse commercial fleet of 17,000 vehicles – including commercial vans, HGVs, refrigerated trucks and accessible minibuses – as well as its proprietary fleet management technologies and network of 20 branches and a team of 400 employees to Enterprise’s portfolio.
In the immediate short-term, the Enterprise Flex-E-Rent and Burnt Tree businesses will continue to operate as two separate brands, with a view to creating a combined entity that will be headquartered in Shrewsbury. The acquisition, for an undisclosed sum, significantly increases Enterprise’s value proposition in the flexible commercial vehicle rental sector and will take its fleet of commercial vans and trucks to more than 25,000.
Enterprise UK and Ireland managing director, Mike Nigro, said: “We could immediately see the potential of Burnt Tree to give our customers access to skills and services that are particularly suited to the needs of commercial vehicle customers. Burnt Tree also has the same culture of delivering outstanding customer service as Enterprise and shares a rich heritage of conducting business in the UK.”
The new business will be led by Danny Glynn, Director, Enterprise Flex-E-Rent. Burnt Tree chief executive Richard Metcalfe will remain in an advisory capacity to help steer the direction of the combined business.