Company boosts van fleet to meet record demand

Thursday, April 23, 2015 - 09:30
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Paul Dawson, Business Development manager at Motiva Group, left, with Paul Gill, managing director of Pure CF

Pure CF, which supplies bespoke fixtures and fittings to hotels, restaurants, pubs and clubs, has enjoyed unprecedented growth during a five-year period in which it has more than doubled the size of its workforce.

The company, based in Stone, Staffordshire, has now taken delivery of five new vans for its busy installations team.

Managing director Paul Gill says the move is a sign that the hospitality sector, and particularly the restaurant trade, is thriving once more.

He said: “Our business has been booming during the last few years and that shows that hotels, restaurants and pubs are doing well again.

“Our fleet of vehicles has naturally increased in line with the growth of the company and, with the addition of these new vans, we now have 11 on our books.”

The vehicles, each decked out in the company’s green and black livery featuring a striking new logo, will each be allocated to a senior installer.

Mr Gill added: “The new vans will help make us more efficient at a stroke and will help keep costs to a minimum.”

Pure CF designs, manufactures and supplies fixed seating, tables, chairs, cabinets and bespoke items for the hospitality trade.

The company employed 45 people back in 2010, but now has more than 100 on its books.

Much of its commercial fleet, which includes three trucks and now eight vans, is provided and maintained by fellow Staffordshire firm Motiva Group.

Peter Wright, sales and marketing director at Motiva, based in Longton, says demand for trucks and vans has never been stronger.

Contract hire for HGVs almost doubled last year and figures in 2015 have been similarly encouraging.

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