Range Rover proved most popular
Range Rover and MINI derivatives are hottest stock in six of 18 regions
Auto Trader has today published a list of the most desirable used cars in each region of the UK. These are models that are in high demand and relatively low supply, presenting the greatest opportunity for dealers to sell quickly.
The report is based on analyses of a range of metrics from gross margin potential and average market speed-of-sale, to stock volumes, availability and consumer demand. Millions of data sources are churned into a score presented from 1 to 5 for any used car on the market.
A score of 5 is assigned to the most desirable models with 1 for the least. The figures are updated weekly and in all but one of the regions listed below (Eastern Scotland) the top car has changed in the last seven days.
The most desirable cars by region:
| Region | Make and Model | Plate | Rating |
| East Midlands | Vauxhall Mokka 1.6 Exclusiv | 14 | 4.7 |
| South East | Range Rover 5.0 Autobiography | 12 | 4.9 |
| Yorkshire | Range Rover Sport 3.0 SDV6 HSE | 63 | 4.8 |
| London | MINI Cooper hatchback 1.6 (chili) | 62 | 5 |
| South | Audi A7 3.0 TDI Quattro SE S tronic | 61 | 4.8 |
| East of England | MINI One hatchback 1.6 (chili) | 62 | 4.7 |
| North West | Range Rover Sport 3.0 SDV6 HSE | 14 | 4.8 |
| Eastern Scotland | Renault Clio 0.9 Dynamique | 14 | 4.7 |
| SW Scotland | Audi S5 Coupe 4.2 Quattro | 57 | 5 |
| NE Scotland | VW Golf 2.0 GTi 3dr DSG | 14 | 5 |
| North East | Citroen C4 Picasso 1.6 VTR | 63 | 4.7 |
| Highlands and Islands | Vauxhall Meriva 1.4 Exclusiv | 61 | 4.8 |
| South Wales | Fiat 500 1.2 3dr Lounge | 14 | 4.6 |
| Mid Wales | Hyundai i10 1.2 Classic | 12 | 4.7 |
| North Wales | Mercedes-Benz C180 AMG Sport | 63 | 4.9 |
| West Midlands | Vauxhall Meriva 1.4 Tech Line | 64 | 4.7 |
| Northern Ireland | Honda Jazz 1.4 ES | 64 | 4.6 |
| South West | MINI Cooper hatchback 1.6 | 62 | 4.5 |
“This is the first time we’ve published a list of the most desirable cars by region,” said Tim Marriott, Auto Trader trade solutions director. “And there are some interesting trends. Range Rover and MINI derivatives are in highest demand in three regions, with a further three top spots being taken by Vauxhall’s Meriva and Mokka.”
“But while interesting, we should also be clear that this is just a snapshot of the current market,” he added. “Desirability scores for more than half of the models on sale change month-by-month, so dealers can’t afford to stand still. i-Control constantly tracks the live market, to keep dealers up-to-speed and to ensure the stock they buy is always working hard for them. It also helps them manage their forecourts, by recommending price changes to align with the live market.”
