2015 Mazda6 Tourer
All-new Mazda2 and Mazda CX-3 to deliver corporate sales boost
Mazda fleet sales are in the fast lane with the marque forecasting corporate demand to accelerate 25 per cent in 2015/16 on the strength of a new model blitz, including the imminent launch of the all-new Mazda CX-3 which will take the brand into the small SUV sector for the first time.
Allied to the recent launch of the all-new Mazda2, which is expected to attract demand from public sector fleets and employees opting for company cars through salary sacrifice schemes, and continuing corporate demand for the Mazda3 launched just last year, as well as the 2015 enhanced Mazda6 and Mazda CX-5, it means the marque has one of the youngest line-ups of any manufacturer.
In addition Mazda’s third new model launch of 2015 will take place in late summer with the arrival of the iconic all-new Mazda MX-5. The eagerly awaited sports car continues to find favour among employees who can make lifestyle company car choices.
In the 12 months to 31 March 2015, Mazda fleet sales totalled 11,876, up 43 per cent on the prior year.
What’s more Mazda’s year-on-year fleet growth is being driven by public and private sector organisations that lease or outright purchase their company cars with volumes up 31 per cent year-on-year.
In the last three years Mazda has seen fleet sales as a share of April to March financial year total new car volumes rise from 16 per cent in 2012/13 to 23 per cent in 2013/14 and 30 per cent in 2014/15.
Key to Mazda’s boom in fleet sales has been the brand’s breakthrough emission-cutting, fuel-saving SKYACTIV technology, which will feature in all models following the arrival of the all-new MX-5 this summer and delivers fuel bill savings to businesses and tax savings to employers and company car drivers alike.
Mazda Head of Fleet Steve Tomlinson is forecasting that fleet sales will top 15,000 units in 2015/16: “For many fleet managers and company car drivers, Mazda is the new kid on the block but they recognise the brand as a standout performer versus German marques and volume manufacturers.”
