Intelligent Speed Assist (ISA)

Thatcham Research Calls for ISA Testing Reform

Thatcham Research Calls for ISA Testing Ref...

Jun 24, 2026No Comments

Thatcham Research is urging regulators to update how Intelligent Speed Assist (ISA) systems are assessed after real-world testing revealed significant differences between regulatory approval results

Female driver in her car

Yes to AI functions in cars – but no to e...

Nov 07, 2024Comments off

Where and how much is the AI revolution changing the automotive industry? An international mobility study by MHP management and IT consultancy gives an overview,

Intelligent Speed Assistance

ISA set to become mandatory across Europe

Jul 04, 2024Comments off

From 7 July 2024, all new cars in Europe will legally have to be fitted with a mandatory speed limiter/Intelligent Speed Assist (ISA)* according to