EMaC, the UK’s leading provider of service plan and aftersales retention schemes to the automotive industry, continues to deliver innovative solutions to dealerships and their consumers with the launch it’s new ‘Self-Serve’ facility.
EMaC Self-Serve is powered by GForces, a leading provider of digital solutions and software and trusted by the world’s largest dealer groups, global vehicle manufacturers, and national sales companies. This new platform allows consumers to purchase service plans 24 hours a day, online, via the dealer or OEM website of their choice. With consumers showing an increased appetite for making purchases online, this easy-to-use facility will make the purchase of a service plan extremely accessible and convenient.
The Self-Serve facility can be embedded into a dealership’s existing website with no need for extra “pop-out” windows, making it easy to integrate within the consumers online purchase path. Dealers and OEMs can also control the look and feel of the landing page, with support from EMaC offering best practice advice on how to keep consumers engaged.
Consumers simply complete an easy five-step journey online, entering their details to receive a tailored quote bespoke to their vehicles servicing requirements.
Dealerships will enjoy increased consumer retention along with the corresponding aftersales revenue and upsell opportunities, as well as freeing up staff resources to concentrate on other sales opportunities. The launch of ‘Self-Serve’ will enable dealers to strategically market potential service plan consumers at key stages of the vehicle ownership cycle.
John O’Donnell of EMaC explains, “With the launch of the ‘Self-Serve’ facility, we’re making Service Plans even more accessible to dealers and their consumers alike. Crucially, the light-touch IT resource requirement means that ‘Self-Serve’ fits seamlessly into an existing dealer website, making implementation both inexpensive and easy.
In addition, we manage everything post-sale with no extra administration costs for the dealer or OEM. ‘Self-Serve’ perfectly complements a motor retailer’s existing Service Plan sales channels, offering consumers and dealers optimal flexibility and choice.”
Simon Upton, Group Commercial Director of GForces, suggests that the accessibility and flexibility of Self-Serve at user level will also greatly increase its value to dealers and OEMs.
“Our NetDirector® software, which is at the heart of the EMaC Self-Serve Facility, is designed and built to be user-first. It enables this vital step of the user-journey to be taken with ease, improving the user-experience and expanding on the value they already receive from their chosen retailer or manufacturer.”