Nissan Wins Top Award For Used Car Website
By Maddy Price
Thursday, December 1, 2016 - 09:10
Nissan’s user-friendly and simple-to-search used car website has been named best in the industry at a high profile awards ceremony.
The site – www.nissanusedcars.co.uk – was named Manufacturer Used Car Website of the Year at the prestigious Car Dealer Magazine Used Car Awards in London last night.
Nominated by hundreds of car dealers nationwide, the site was praised for its simplicity and for delivering a top quality customer experience.
It brings together thousands of quality assured CARED4 pre-owned Nissan models available at Nissan dealers nationwide in one easy to use portal.
Visitors can use a range of clever online tools and search filters to find their perfect used Nissan before inspecting it closely using an online image gallery.
Arranging a test drive or making an enquiry can then be done at the click of a mouse.
Presenting the award, host Mike Brewer, said: “Nissan’s used car website ticks all the right boxes. It’s visually appealing, features 360-degree images of vehicles and a car configurator that’s easy to use.
“Put simply, the Nissan website wins because it makes the customer journey as simple and straightforward as possible.”
Giles Rayner, National Used Vehicle Remarketing Manager at Nissan Motor (GB), said: “We go to great lengths at Nissan to ensure used car buyers enjoy the same high quality customer experience as our new car customers.
“Making it easy for them to find the right used Nissan online is a big part of that and so we are delighted to win this award.”