MINI is today announcing an all-new trim structure across its whole range of vehicles in the UK market. Carefully designed to make it easier than ever to choose the perfect MINI, the brand is introducing three new styles which will enable a complete vehicle to be created in five simple steps.
Classic, Sport and Exclusive – three new styles, each offering customers increased standard specification and a shortcut to a distinctive interior and exterior character of their choice. The trio of styles not only simplifies the ordering process, but also aligns the equipment offering across the MINI range for the first time. Standard specification has been enhanced, with the introduction of automatic headlights with rain sensors, MINI Excitement Pack including ambient interior lighting, exterior MINI Logo projection and more as standard on every model.
Personalisation remains at the core, with each of the three styles further customisable from the brand’s extensive range of exterior, interior, safety and technology options, allowing customers to create their own truly unique MINI.
In order to further simplify the ordering journey for its customers, MINI has launched fully end-to-end online buying on its website. Choosing and customising a model, booking a test drive, arranging a trade-in, finance, payment and handover can all be completed online – day or night – on https://www.mini.co.uk.
David George, Director, MINI UK, said: “We know that customers today want a simple purchase experience, and this thinking has been central to the development of our new line up. We have reduced complexity in our product offering, and harmonised options across the whole range, ensuring an easy customer journey whether in one of our retailers or on mini.co.uk.”
Three new styles.
Each of the three new styles brings a distinctive character, with unique exterior design features, alloy wheels and interior upholsteries. The range starts with Classic, which is offered on all models. Sport and Exclusive styles represent strong customer value, providing tangible savings on the brand’s most sought-after styles. Each style has its own distinctive range of personalisation options and upgrades, allowing MINI customers to specify their vehicle just the way they like it.
6.5” colour infotainment screen, intelligent emergency call, DAB digital radio and Bluetooth connectivity is standard on all models. Standard specification across the range has been enhanced with the introduction of Classic, which now also includes ambient lighting, exterior MINI logo projection and automatic headlights with rain sensor.
Taking all of the standard specification from Classic models, but with added sporty flair. Sport models includes John Cooper Works Aerodynamic Kit and Spoiler, John Cooper Works Alloy Wheels, Sports Suspension, John Cooper Works Bucket Seats, John Cooper Works Steering Wheel and anthracite interior headliner. Sport models are available in combination with Cooper and Cooper S engines.
Exclusive builds on the Classic model specification with upgraded ‘Exclusive’ alloy wheels, chrome line exterior finish, MINI Yours Lounge leather upholstery, MINI Yours leather steering wheel, MINI Yours interior trim and interior chrome line finish. Exclusive models are available in combination with Cooper and Cooper S engines.