Michael Hawes will join the Society of Motor Manufacturers and Traders (SMMT) as Chief Executive in the early autumn.
Mr Hawes will lead the executive team of the trade organisation, addressing the challenges of the current climate as well as promoting industry interests.
He will also ensure the SMMT delivers stronger representation and engagement with all its stakeholders and help accelerate growth of SMMT Industry Forum Limited and Motor Codes Limited.
Mr Hawes, currently of Bentley Motors, said: “I am very proud to be joining the SMMT as its new Chief Executive.”
“The SMMT is a highly respected and influential trade association, valued by all stakeholders.
“My role will be to build on this reputation and grow the value and range of services provided to our members.
“There is a strong organisation in place and I look forward to working with SMMT employees, as well as our partners and European colleagues, as the industry continues to develop.”
Mr Hawes has more than 20 years’ experience in policy and public affairs, the majority of which spent in the motor industry.
He joins SMMT from Bentley Motors where he has held a number of PR, corporate and public affairs roles, and has previously worked for Toyota and Volkswagen AG.
Tim Abbott, President of the SMMT, said, “I couldn’t be more pleased to welcome Mike Hawes as SMMT’s new Chief Executive.
“Mike brings a tremendous amount of expertise, both in terms of automotive industry experience and the skills necessary for the job.
“He has built a strong personal reputation and is credited with establishing a number of strategic relationships which have benefited the automotive companies for which he has worked.
“He is also very familiar with SMMT and will maintain the momentum that has been established.
“I would also like to thank Mike Baunton for his support as Interim Chief Executive of SMMT since the end of January.
“He has provided the leadership the organisation needed during this time and will continue his engagement with SMMT as Chairman and Non-Executive Director of SMMT Industry Forum.”