Mercedes-Benz Vans Strengthens Marketing Team
By Kyle Lindsay
Tuesday, October 17, 2017 - 10:20
Mercedes-Benz Vans UK Ltd has further strengthened its Marketing team with the appointment of Nicola Burnside as Head of Marketing, effective 31 October 2017.
Nicola brings with her a wealth of industry knowledge, having spent more than eight years at the Volkswagen Audi group, most recently as SKODA Head of Digital Marketing. Prior to this, Nicola had roles as SEAT Head of Product Marketing, and Head of National Communications for Volkswagen Commercial Vehicles.
In addition, Nicola has worked in FMCG with roles including Marketing Manager for Premium Beers at Anheuser-Busch InBev.
In her new role as Head of Marketing at Mercedes-Benz Vans, Nicola will lead the Marketing team, consisting of a National and Dealer-focused team, as well as Product and PR, to ensure that the Brand remains front of mind for new customers, while existing customers continue to understand how Mercedes-Benz Vans helps to keep their businesses moving.
Commenting on the appointment, Steve Bridge, Managing Director, Mercedes-Benz Vans UK Ltd, said: “We have a long and proud history in the van industry and part of our job is to ensure our heritage, safety legacy and business support stories remain at the fore. The role of marketing is arguably more important now than it has ever been, so I am pleased to be welcoming Nicola to lead our communications direction.”
Nicola Burnside added: “I thoroughly enjoyed my time working in the commercial vehicles environment so I am delighted to be coming back to that industry to head up the marketing for such an important Brand. I look forward to working with such a passionate, dedicated team and building upon the great success that Mercedes-Benz Vans has experienced.”