Manheim join ‘mile high club’ by purchasing Nissan Micra at 43,000ft
By Kyle Lindsay
Wednesday, March 26, 2014 - 14:30
SMASHED: John Bailey breaks world record
Manheim’s CEO has broken a world record after purchasing one of his company’s on-sale cars while 43,000ft above the ground.
John Bailey bagged a 1.0litre Nissan Micra from Manheim’s Northampton site using a mobile device on a recent flight.
Mr Bailey was testing the capabilities of the Simulcast system, which was launched for mobile in February 2013.
Since the introduction of this new technology, online bids have increased by 41%, with 28% of purchases at auction happening on Simulcast.
“Modern buyers expect to be able to purchase vehicles in as many locations as possible and it is fantastic that Manheim is able to provide them with this capability.”
John Bailey, Manheim
Mr Bailey said: “We are living in a truly connected, mobile world and gone are the days when we use phones simply to make calls.
“Integrated mobile devices are now a critical part of the busy business day and Manheim is embracing this tool for the benefit of all its customers.
“Manheim continues to develop its online capabilities in order to further improve the customer experience and this test proves that buyers are able to use Simulcast easily and effectively, anywhere in the world.
“Modern buyers expect to be able to purchase vehicles in as many locations as possible and, as this test shows, it is fantastic that Manheim is able to provide them with this capability.”
The purchased Nissan Micra will be auctioned off at a future Manheim event, with the proceeds going to the Manheim Foundation.
“Traditionally, Manheim supported a different charity each year, while also supporting a host of local causes, community projects, as well as the automotive industry charity BEN,” added Mr Bailey.
“What you may not know is that over the last three years we have raised around £150,000 for a huge variety of good causes.
“In order to bring together all of the company’s fundraising efforts the Manheim Foundation was launched, with the specific aim of continuing to support a range of charitable causes.
“I look forward to seeing just how much this particular record breaking vehicle will raise for such a good cause.”