SMASHED: Six million not out for Hyundai
Hyundai have now sold six million cars to European customers since entering the region in 1977.
The landmark, which has been passed just two years after hitting five million sales, highlights Hyundai’s increased sales momentum in line with growing demand.
Hyundai have invested €3billion in their local infrastructure, as part of the company’s strategy to build cars specifically to meet European customer needs.
Presently, 95% of all cars Hyundai sell in Europe are designed and developed at the company’s European Technical Centre in Russelsheim, Germany, with 90% built the Czech Republic or Turkey.
“This will lay the foundations for a new growth period from the middle of the decade.”
Allan Rushforth, Hyundai
Allan Rushforth, Senior Vice President and COO at Hyundai Motor Europe, said: “Europe is one of the most demanding car markets in the world: it’s a strategic focus for Hyundai and an essential component of our global success, which is why we will continue to invest in the region.
“In 2014, we are making qualitative enhancements in a number of areas, helping the company grow organically rather than pursuing market share gains at any cost.
“This will lay the foundations for a new growth period from the middle of the decade.”
Under the title ‘Product Momentum 2017′, Hyundai will launch 22 new models and derivatives in Europe during the next four years.
This will drive the company’s aim to achieve 5% market share by 2020.
