Brand profiles raised with new fleet vehicle safety system

Monday, January 27, 2014 - 15:00
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PROFILE: Rennicks reveal new product

A new vehicle conspicuity system is allowing companies to raise their profile on the road – while meeting safety marking legal requirements.

Rennicks UK have developed a personalised solution that promotes brand identity, for HGVs more than 7.5tonnes and trailers with a gross vehicle weight exceeding 3.5tonnes.

Nikkalite Brand ID conspicuity tape enables companies to have their logo printed at regular intervals along the full length of the tape in a choice of colours.

Meanwhile, Nikkalite ECE 104 is fully-compliant with 2011 regulations which call for contour marking to outline the shape and length of many rigid and curtain-sided vehicles.

The tape, which carries the mandatory E-mark symbol, is designed to save lives, reduce repair costs, protect businesses from claims and reduce collision risk.

David Skinner, of Rennicks UK, said: “There has been a legal obligation to use conspicuity tape on vehicles since the government introduced new regulations in 2011.

“So we have come up with a product that gives companies a chance to promote their business too.

“The excellent clarity of our tape gives a high definition presentation of any logo, making this an invaluable branding opportunity.

“There are grades for both rigid and curtain-sided vehicles and it’s so easy to handle and apply.

“It offers excellent adhesion to prepared surfaces and its single layer construction means no edge sealing is required.”

The durable and long-lasting tape, supplied in 50metre rolls as standard, is impact resistant, offering up to eight years of performance.

It is also water and solvent-resistant.

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