269million Apps by 2018 says expert
By Jack Stocks
Wednesday, July 2, 2014 - 12:30
APPS: 500% increase on 2013 figures
Research by Juniper Research on the telematics sector has found that the number of live in-vehicle apps is expected to reach 269 million by 2018.
The report, ‘Connected Cars: Consumer & Commercial Telematics and Infotainment 2014-2018’, predicts growth will be fuelled by solutions such as Apple’s CarPlay, which will promote in-vehicle apps to the mainstream.
It also argues that app integration will be facilitated as standardised approaches like MirrorLink are adopted this year by OEMs (Original Equipment Manufacturers), content providers and automotive entertainment specialists.
Anthony Cox, report author, said:, “after-market app integration will also be commonplace, as head-unit manufacturers launch increasingly sophisticated devices”.
“By 2018 most new vehicles will come with integrated apps as standard,”
Mr Cox also observed that, as with smartphone apps, only a small proportion will create revenues for their creators, even though they will enhance the driving experience.
Nevertheless, the report claimed that widespread smartphone tethering and in-vehicle apps would continue to drive down the price of vehicle manufacturers’ own embedded telematics infotainment services.