How to make the Jaguar XE cooler? Add Idras Elba

Monday, January 26, 2015 - 11:00
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Golden Globe Award winning actor will put the Jaguar XE through its paces by driving from London to Berlin

World-renowned actor Idris Elba (he of Luther and Thor and The Wire fame) has embarked on an epic 750 mile road trip in the new Jaguar XE to back up Jaguar’s claims that it is the most fuel efficient Jaguar ever produced.

Driving from London to Berlin in winter conditions, Idris will test the class-leading fuel economy credentials of Jaguar’s new sports saloon, while no doubt taking advantage of the innovative in-car technology, cutting-edge driver aids and entertainment systems to help navigate his way across four countries in three days. He will then DJ at a special launch event at the finishing line in Berlin

Speaking about his XE road trip, Idris Elba commented: “My work takes me around the world, but I rarely have the time or luxury of getting behind the wheel for myself. I wanted to do this trip and record the experience through a series of short films. I have long been a fan of Jaguar’s incredible sporting heritage and have been truly impressed with how the brand has evolved over the past few years. It’s a real privilege to drive the new XE on this road trip across Europe.”

The XE is powered by a range of four-and six-cylinder petrol and diesel engines offering a blend of performance, refinement and efficiency from 99g/km CO2 to 250km/h.

From smartphone apps and Wi-Fi to premium audio systems developed with world-renowned experts Meridian – the new XE offers a suite of technologies designed to keep driver and passenger informed and entertained, making every journey an enjoyable experience.

To follow Idris on his XE experience, follow @Jaguar on Twitter.

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