Ford expands EV Line-up in Europe while announcing job cuts

Friday, June 28, 2019 - 08:50
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Ford is expanding its electric vehicle line-up in Europe, introducing at least three new nameplates in the next five years, including the all-new Mustang-inspired fully electric performance utility. The new nameplates are in addition to all-new Kuga, Puma and Explorer Plug-In Hybrid coming by early 2020.

Ford Puma

A future range of battery electric vehicles will be assembled in Europe.

Stuart Rowley, president, Ford of Europe, says: “Our future is rooted in electrification. We are electrifying across our portfolio, providing all of our customers with more accessible vehicle options that are fun to drive, have improved fuel economy and are better for our environment.”

The announcement was made alongside plans to slash its headcount in Europe. Ford says, in total, approximately 12,000 jobs will be impacted at Ford’s wholly owned facilities and consolidated joint ventures in Europe by the end of 2020, primarily through voluntary separation programs.

“Ford will be a more targeted business in Europe, consistent with the company’s global redesign, generating higher returns through our focus on customer needs and a lean structure,” says Rowley.

“Implementing our new strategy quickly enables us to invest and grow our leading commercial vehicle business and provide customers with more electrified vehicles, SUVs, exciting performance derivatives and iconic imported models.”

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