CAP predicts Mondeo Man will have the last laugh

Wednesday, November 26, 2014 - 13:01
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Better used value retention than BMW 3 Series, Audi A4 and Volkswagen Passat has been forecast for the new Ford Mondeo

CAP Gold Book also expects the new Mondeo to be worth £1,750 more after three years than the previous model was at three years old – that’s the biggest uplift any version of the Mondeo has ever had over its predecessor.

But in the hotly-contested company car market what is most remarkable is the new Mondeo’s predicted used value lead over the current incarnations offered by its premium German rivals BMW, Audi and Volkswagen.

According to the independent authority on future used car value benchmarking for the automotive industry, a diesel Mondeo 2.0 TDCi ECOnetic Zetec will hold onto 42.7% of its new list price, after three years and 30,000 miles compared to 38.3% for a diesel Audi A4 2.0 TDIe SE, 36.8% for a BMW 3 Series 318d SE and 41.6% for a Volkswagen Passat 2.0 TDI Bluemotion Tech Executive.

Ford maintains the predicted advantage at higher mileages too and the petrol version even stretches the lead over its German premium rivals.

At three years, with 60,000 miles on the clock, a petrol Mondeo 1.5 EcoBoost Zetec will be worth 36.1% of its new list price, beating an Audi A4 1.8T FSI 170 SE’s 31.4%, a BMW 320i SE’s 32.3% and a Volkswagen Passat 1.4 TSI 160 Executive’s 31.5%.

It’s a milestone in Ford’s design and engineering history, in a car sector which once saw the phrase ‘Mondeo Man’ coined as the definition of ordinary.

Dylan Setterfield, who heads the forecasting team at CAP, said: “The new Mondeo is anything but ordinary and its sheer good looks are a big contributor to such strong expected value retention as a used car in three years […] The old Mondeo was a fine drive and hard to improve on but the new version offers an even more comfortable experience.”

Mr Setterfield also stressed that an important contributor to CAP’s positive future view of the car is Ford’s stated plans not to oversupply the market saying: “As long as Ford stick to their guns and aren’t tempted to saturate the market with heavily discounted new cars, supply won’t outweigh the strong future demand we foresee for the new Mondeo as a used car.”

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