Corsa aiming for Guiness World Record
By Kyle Lindsay
Monday, October 13, 2014 - 09:31
GPS artist Jeremy Wood along with the Corsa 1.0 litre ECOTEC
New car to create 7,000-mile-long GPS picture all over UK
With the upcoming launch of its fourth generation Corsa, Vauxhall are celebrating by attempting a Guinness World Record attempt for Largest GPS Drawing.
The image is being generated by Jeremy Wood, one of the pioneers of GPS-art, but will have the final flourishes applied by motoring journalists as they test New Corsa for the first time during a UK-wide launch organised by Vauxhall this month (October).
On completion, Vauxhall aims to have not only achieved the world record for the Largest GPS Drawing but also visited most of Britain’s towns and cities. It is expected that the epic, month-long endurance drive will cover over 7,000 miles of the UK’s mainland.
When the final image is revealed at the end of October, it will stretch from Scotland to the South Coast of England and will be recognised as one of the most spectacular virtual drawings the world has ever seen. It will also have particular relevance to the day on which it goes live.
Speaking about the epic attempt, Simon Hucknall, PR Manager for Vauxhall, said: “Corsas can be found in every village, town and city around the UK, so we wanted to visit as many locations as possible during the record attempt to raise awareness of the new car. We also wanted to create a truly unifying image using modern technology, which squared well with the level of innovation in the new car.”
If Vauxhall are successful in their attempt, the car and Jeremy Wood will have covered in a month what many motorists drive in a year.
GPS artist, Jeremy Wood, has been creating ‘digital marks’ on water, over-land and in the air for more than a decade. His work is exhibited internationally and is in the permanent collection of London Transport Museum, the V&A and University of Arts in London.
“This is by far the most challenging commission that I’ve taken on,” said Jeremy. “In order to make the image instantly recognisable, I’ve driven the New Corsa on a huge mix of roads and travelled some of the most convoluted routes to ensure that the outlines are clear and memorable.”
Despite the daunting task and epic mileage, Jeremy has nothing but praise for his early, pre-production Corsa 1.0-litre ECOTEC: “It’s wonderfully comfortable and quiet for covering a high mileage every day – not what I expected from a small car. It’s also averaged 50mpg, which given my stop-start work has been a pleasant surprise.”
Jeremy’s final image will be revealed at the end of October, through multiple media and social network channels. Stay tuned to FleetPoint for further info