Škoda Launches World First 'Rent-A-Family'
By Kyle Lindsay
Tuesday, April 4, 2017 - 11:40
In an effort to recreate the ‘delights’ of family travel, ŠKODA UK is offering a unique experience to customers taking the new Kodiaq SUV for a test drive.
Rent-a-Family is a no-cost test drive option that gives potential owners the chance to sample ŠKODA’s new seven seat SUV complete with crayon-wielding kids, insolent infants and talkless teens. As an added function, Rent-a-Family asks drivers if they’re ‘nearly there yet’ a minimum of five times per drive and mentions at least three times that someone needs to find a loo.
A travel-sick, yapping dog can also be specified as part of the package. From Dachshund to Dalmatian ŠKODA’s new service aims to replicate a true-to-life family driving experience. Just as potential customers can go online (www.skoda.co.uk) to choose their car, they can now also choose from a menu of varying family member ‘stand ins’ – suited to their lifestyle – that must be returned at the end of the test drive.
The service will launch across selected dealerships in the UK on the 1st April, with a view to national roll out by the end of 2017.
Mr Itsaj Oake, Head of Marketing, ŠKODA UK, said: “At ŠKODA we are driven by something different and that runs through the heart of everything we do – including the service we offer around test drives. Our vehicles are designed for those who take a different, smarter approach – and what better and more realistic way to enjoy a test drive than in a car filled with passengers? It makes total sense”.