Gamification

Iceland Foods reaps rewards of Lightfoot partnership

Iceland Foods rewards safe driving with Lig...

Apr 27, 2026No Comments

Iceland Foods has launched an innovative driver rewards programme in partnership with fleet technology specialist Lightfoot, with delivery drivers already winning more than £34,000 in

Can gamification improve fleet safety?

Oct 26, 2022Comments off

Using the ‘challenge-and-reward’ qualities of a game to make a task more appealing is a strategy that, across a wide range of industries, is being

Gamification

Iceland Foods rewards safe driving with Lig...

Can gamification improve fleet safety?

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