Peter Wright backs big investment
Hopes high-tech system can lift them to fresh heights
MOTIVA Group is hoping major investment in new technology can help the company establish itself as one of the leading players in the UK fleet industry.
The vehicle leasing and rental specialists have spent £750,000 on an 18-month project to replace its current IT platform with state-of-the-art software provided by automotive management specialists Bynx.
And Sales Director Peter Wright believes the system, which went live last week, can help drive the company to the next level. He said: “It’s a major investment, but one we think will pay big long-term dividends.”
The software enables customers to maximise the lifetime value of vehicle assets, reduce costs and manage their entire contract hire or rental fleet using one unified leasing application.
It creates an advanced online facility for customers offering lease quoting, short-term vehicle rental reservation, portal access enabling end customers to retrieve contracts and ‘in-life’ vehicle information.
Mr Wright added: “This will help us to become much more efficient, it will open new doors and can help us to evolve as a company. It provides a flexible, secure and robust solution that puts customers in full control of their fleet and, importantly, it’s scalable so no matter how fast we grow, the system can grow with us.”
Work on a £400,000 project to develop Motiva’s Stoke-on-Trent headquarters is set to start in the summer.
It’s the final part of the company’s move to consolidate its operations at a single site in the city and Mr Wright foresees exciting times ahead.
Gary Jefferies, sales and marketing director at Bynx said: “Motiva are one of the most progressive automotive fleet businesses in the UK and we’re delighted to have them on board.”
