Jaguar Land Rover showcase driver-attention-monitor

Friday, January 9, 2015 - 09:00
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Jaguar Land Rover, Intel and Seeing Machines showcase innovative driver attention-monitoring system at CES

Seeing Machines demonstrates its cutting-edge Driver Monitor System (DMS) in a Jaguar F-Type prototype

Jaguar Land Rover is working with Intel and Seeing Machines to develop sensing technology that monitors a driver’s face and eyes to reduce distracted and drowsy driving.

DMS uses attention-monitoring sensors in the dashboard to detect eye and facial movements so it can identify if the driver has become inattentive, either due to drowsiness or distraction. It is so sophisticated it can understand the state of the driver in real world conditions, including bright sunlight and if the driver is wearing glasses or sunglasses.

Nick Langdale-Smith, Vice President, Seeing Machines, said: “The algorithm we have developed for DMS has the potential to seamlessly enable a host of safety and autonomous driving features and reduce the potential for accidents caused by the driver not paying attention. DMS is unique because it is the only driver monitoring system that can achieve this even if the driver is wearing shades, or in full sunshine.”

To deliver the processing power required by the DMS system, Seeing Machines asked Intel to install hardware in the F-Type prototype based on its newest Intel® CoreTM i7 chips.

Eliott Garbus, vice president of transportation solutions at Intel said: “By choosing Intel chips to power their compute intensive technology Seeing Machines will be able to offer automakers like Jaguar Land Rover an enhanced experience for their customers in the future.”

Dr Wolfgang Ziebart, Jaguar Land Rover Engineering Director, said: “The attention-monitoring technology we are showcasing at CES has huge potential for road safety. If the driver’s gaze moves towards the infotainment screen or out of a side window, and the car identifies this, then the system could alert the driver to hazards earlier. DMS could even enhance settings in safety systems like Autonomous Emergency Braking, to reflect the driver’s lack of attention. As the car drives up to a hazard, the brakes could engage autonomously sooner because the car realises the driver has not seen the danger ahead.”

DMS could also help the car share information with the driver more effectively. Jaguar Land Rover is currently researching a next-generation heads-up display that could utilise the full width of the windscreen. The idea is to present the right information to the driver at the right time, without having to take their eyes off the road.

Would you feel comfortable having your driving habits monitored? Let us know in the comments below

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