Genesis Motor UK opens new Genesis Leeds retailer
Genesis Motor UK has officially opened Genesis Leeds, adding another dedicated retailer to its growing UK network. The site operates in partnership with automotive retail group Lithia and marks a key milestone in the brand’s retail expansion, bringing Genesis closer to customers across Yorkshire.
Part of a Growing UK Retail Network
Genesis Leeds joins recently opened retailers in Glasgow, Surrey, Cannock and Kent. Together, they strengthen the brand’s presence alongside its established Genesis Studios in London (Westfield and Battersea) and Edinburgh. Each of these carefully curated spaces lets customers explore the Genesis model range, including the brand’s latest high-performance icon, the GV60 Magma.
A Premium Showroom on Gelderd Road
The new retailer is located on Gelderd Road in Leeds and offers a premium brand experience within an established automotive setting. The glass-fronted facility spans more than 147 square metres and showcases the full Genesis line-up. Visitors can view both new and Genesis Certified pre-owned models, all displayed in a space designed to embody the essence of the brand.
Designed Around Korean Hospitality
Designers have prioritised comfort and personalisation throughout the retailer. A dedicated customer lounge reflects Genesis’ commitment to Korean hospitality, known as “Son-nim”. The attention to detail and choice of materials complement the cars on show, so customers can appreciate the craftsmanship and pioneering technologies up close.
Why Lithia Is the Right Partner
Lithia is recognised for delivering exceptional customer service across a portfolio of premium automotive brands. Its extensive retail expertise, commitment to service excellence and long-standing relationship with Hyundai make it a natural partner as Genesis continues to expand its retailer network.
What Genesis and Lithia Said
Ben Sargeant, Director of Genesis and Customer Strategy at Genesis Motor UK, said: “We are proud to open our newest retailer, Genesis Leeds. This milestone marks another exciting next step in the rollout of our retail business model. As our network continues to grow across the UK, we are creating more opportunities for customers to explore the Genesis range first-hand while strengthening our brand presence in key regions”.
Rob Miller, Group Vice President at Lithia, said: “We’re delighted to open our dedicated Genesis Leeds showroom and introduce this exciting premium brand to customers across Yorkshire and the surrounding region.
“The showroom has been carefully designed to reflect Genesis’ premium, customer-centric philosophy. We look forward to welcoming customers to discover the range and experience the personalised service that sits at the heart of both Genesis and Lithia.”
Genesis Looks to Further Expansion
The opening of Genesis Leeds demonstrates the momentum behind the brand’s retailer expansion strategy. Genesis continues to elevate its presence across the UK while focusing on exceptional customer service. It is also supporting wider European growth ambitions, following recent launches in Germany, France, Italy and the Netherlands.
