Transformation of SEAT Business Centres Continues As Flagship Sites Receive New Brand Identity
By Maddy Price
Monday, October 31, 2016 - 10:43
SEAT Derby and SEAT Birmingham are the latest Business Centre dealerships to benefit from the brand’s new corporate identity as the network is overhauled in 2016 and 2017.
The dealerships, part of the Bristol Street Motors Group, are among five specialist SEAT Business Centres to receive the brand update so far, joining key sites in Bristol, Plymouth and York. SEAT Business Centres provide high-level fleet-specific expertise.
SEAT Birmingham, based in Star City to the North East of Birmingham, and SEAT Derby are two of the top performing SEAT dealerships in the UK. As well as retail sales, their Business Centre status means local corporate fleets and SMEs can benefit from their specialist services, fleet expertise and fresh new look.
The roll-out of the new SEAT brand identity will continue apace with a number of other Business Centres also being overhauled this and next year.
As well as the 22 fleet-friendly sites, the whole network of 124 dealerships will also be refreshed.
The revamp is expected to increase footfall and drive awareness of the sites across Birmingham and Derby, as well as the Midlands area, while enhancing the customer experience and introducing an additional dose of SEAT style.
SEAT Head of Fleet and Business Sales, Peter McDonald, said: “Our network of fleet experts is rapidly improving, and our ambitious plan to support them in adopting the new identity is expected to start making an impact from now on.
“Particularly beneficial to our 22 regionally located fleet Business Centres, the aim, ultimately, is to improve the network’s capability to sell to local business; executing the revamp is very much part of the process of enhancing the buying experience for business and retail customers and complimenting the introduction of new models such as the Ateca SUV and New Leon.
“The Business Centres each benefit from an in-house team of fleet experts who provide high-level advice to larger corporate fleets as well as local SMEs, supported by the national fleet team.”