Thousands win GreenRoad ‘Fleet Elite’ status


ELITE: 4,500 drivers revealed as ultra-safe

More than 4,500 UK drivers achieved Fleet Elite status for 2013, driver-focused fleet performance management company GreenRoad have revealed.

The status, which confirms drivers as among the safest on the road, is designed to motivate and reward outstanding driving.

Last year’s programme enjoyed a four-fold increase in the number of drivers compared to 2012, due largely to GreenRoad’s expanding customer base.

Ninety-two UK drivers completed the year with a perfect score of zero, while 510 drivers had a score of one, indicating an average of 0.1 risky manoeuvres per ten hours of driving.

“Over the last year we have noticed the strength of feeling about the Fleet Elite scheme; drivers wear their Fleet Elite badges with pride.”

Andy Cozens, GreenRoad

Fleet Elite status is awarded to GreenRoad drivers who maintain a GreenRoad Safety Score of five or less for the full calendar year of 2013 and log more than 500 GreenRoad driving hours.

On average, 5% of drivers achieve Fleet Elite.

Andy Cozens, Director of Sales at GreenRoad, said: “Over the last year we have noticed the strength of feeling about the Fleet Elite scheme.

“Drivers wear their Fleet Elite badges with pride.

“Each customer attributes its success to different factors but common themes include incentive programmes and a commitment from management, drivers and unions to changing behaviour.”

In the UK, the fleet with the highest proportion of Fleet Elite drivers is Iron Mountain with 138 – nearly 40% of their qualifying workforce.

Five drivers scored a perfect zero.

The bus and coach fleet with the most outstanding results is Stagecoach, with nearly 3,000 (14%) drivers achieving Fleet Elite status.

Of these, 57 scored zero – a perfect score – indicating no risky manoeuvres.

The score is calculated using GreenRoad’s real-time, in-vehicle feedback.

At the start of every trip, a driver starts out ‘green’; if a risky manoeuvre occurs, such as hard braking or rapid acceleration, the GreenRoad display flashes a yellow or red light, depending on the severity.

These risky events are tabulated to create a GreenRoad Safety Score, which is a rolling average of the last ten hours.

GreenRoad consider a Safety Score of 20 or below safe or ‘Green’ driving.

Scores between 21 and 50 are moderately risky, with a score of more than 50 considered risky.

Safety events are broken into five major categories: braking, acceleration, corner handling, lane handling and speeding.

Driver behaviour is measured using a sophisticated combination of a sensitive accelerometer, GPS data and advanced algorithms.

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