Stop The Crash Set For Ultimate Safety Demo

Friday, May 5, 2017 - 13:00
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Stop the Crash logo

The London Motor Show is delighted to announce that Stop the Crash and its partners will be attending the Battersea Evolution event from 4-7 May 2017.

Formed by Global NCAP, Stop the Crash brings together the expertise, experience and resources of its partners to promote advanced vehicle safety technologies, and it will be demonstrating the life-saving capabilities of Autonomous Emergency Braking (AEB) at the show.

Stop the Crash will demonstrate both forwards and reverse AEB, revealing its potential to dramatically reduce accidents and protect vulnerable road users.

It will also educate people about the legal tyre tread depth limit of 1.6mm and on significant stopping differences seen when driving on tyres with 3mm tread depth. Stop the Crash has an overall goal of successfully lobbying for vehicle manufacturers to fit AEB as standard to all makes and models of new car.

Stop the Crash logo

Matthew Avery, director of research at Thatcham Research, a Stop the Crash Partnership member alongside Bosch UK, Continental Tyres UK and ZF TRW said: ““Motorists have a vital role in proving that safety sells and our message to them is to insist on safety as standard. We are taking this message to the London Motor Show, where we will demonstrate AEB to visitors – a technology which will be talked about in the same breath as the seatbelt in terms of its revolutionary impact on car safety. However, only one of 2017’s best-selling vehicles has AEB fitted as standard across all models.”

Alec Mumford, Chairman of The London Motor Show, added: “Stop the Crash really wowed crowds at last year’s show, and we’re really looking forward to welcoming the guys this time around for another excellent demonstration. Stop the Crash really is fighting the good fight in terms of driver and pedestrian safety and we are more than happy to play our part in that once again.”


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