Seat Fleet UK Launches Ibiza Four-Day Test Drive
By Kyle Lindsay
Thursday, August 17, 2017 - 09:30
SEAT UK Fleet has expanded its four-day test drive scheme to include the latest incarnation of its stunning Ibiza for business drivers and fleet decision makers.
The programme provides even greater access to the latest models in the Spanish brand’s portfolio and now includes the spacious, multiple award-winning Ibiza hatchback.
The success of the initiative, previously available on Ateca, New Leon and Alhambra, has resulted in over 1,000 test drives, organised online or via its UK network of Business Centres.
Extending the time available to live with the latest version of the brand’s popular, stylish hatchback, business drivers and decision makers will be able to get under the skin of the award-winning new vehicle, while exploring its quality, unexpected roominess and leading connectivity options.
Peter McDonald, Head of Fleet and Business Sales, commented: “The programme has been a runaway success. We listened to businesses and have huge faith in our products and as a result, it has proved to be extremely popular with user choosers and fleet managers alike.
“As with the Ateca, New Leon, Alhambra and previous Ibiza, the new model can be experienced in a real-world setting, including different roads or even a typical commute or day on the road. We are sure businesses will jump at the chance to try the latest Ibiza.”
With the New Leon and SEAT’s first ever SUV, the Ateca, as well as the recently introduced Ibiza, SEAT UK Fleet is buoyant, having grown fleet sales by 37% in the first half of 2017.
As one of the fastest growing manufacturers in fleet, the brand’s evolution means it is constantly improving its operations and service levels, demonstrated by the introduction of its four-day test drive scheme, Fleet Excellence programme – supporting dealers which sell to businesses – and best ever product line-up.