For the first time, the Performance Car Show will feature a dedicated Tuning Village to showcase the latest products and technology for petrolheads to modify and upgrade their cars.
The show area, situated in Hall 19, will be made up of a range of industry-leading companies, including many new exhibitors to the event.
Celtic Tuning (stand 19350) specialises in the development of engine management software for both performance and economy tuning, for a wide range of vehicles from mainstream and track cars to vans and tractors. It has a network of dealers and mobile technicians spanning not only the whole UK but also 27 additional countries worldwide.
Joining them from Italy is MAGICMOTORSPORT (stand 19251), one of the leaders in electronic programmers for the repair and tuning of engine and transmission control units, with products such as the MAGPro2 X17. Constantly updated, this tool covers more than 10,000 vehicles including the latest models.
Knight Industries (stand 19150) is the first UK company to offer both performance tuning and body styling upgrades for the MG3, MG6, MG GS and MG ZS. It provides a range of enhancements from a simple panel filter or upgraded brake packages, to a full supercharger kit. Celebrity Sam Callahan, who will be racing Knight Industries MG3 in 2018, will be on the Knight Industries stand. Tarox Brakes UK will also be on the stand, showcasing the performance brake range they supply to Knight Industries.
Also exhibiting in the new show area will be Steeda UK (stand 19242), the European arm of US-based Ford giants Steeda Autosports, providing performance parts, tuning and upgrades for the Ford Mustang, Focus ST and RS, Mondeo and Fiesta. They are also exclusive distributors for Velgen wheels, a high end wheel company based in Miami, with a range of fitments for various vehicles and introducing their brand new forged wheel range.
Graham Cock, Director, Celtic Tuning, said: “Having looked at the demographic from the show last year, and due to the exciting addition of the Tuning Village, the show represents a great opportunity for us to come face to face with potential new Dealers to expand our network.”
Show director, Kate Woodley, said: “We look forward to welcoming visitors and exhibitors alike to this new and exciting part of the show. It’s great to be able to properly represent this popular segment of the automotive industry and give insight into the products, technology and recent developments in the tuning world.”