Patience key in battle to establish eco-friendly EVs, claims Renault Vice-President
By Kyle Lindsay
Thursday, July 11, 2013 - 13:01
PATIENCE: Renault Zoe sales are encouraging
Renault claim they must be as patient in trying to establish electric cars on the market as Toyota were over the introduction of hybrids.
Despite enjoying 50% of the European electric vehicle market, Renault have sold just 29,000 units since introducing the first of four models 18months ago.
Beatrice Foucher, Vice-President of Renault’s electric vehicle programme, said EVs will gain more credibility this autumn when BMW, Volkswagen and Ford enter the market.
“You only have to look at sales of the Prius in the beginning”, she told headlineauto.
“It took eight years to show any volume.
“In France, everything coming from the customers is positive.
“The key word they are saying is ‘refined’.
“They say they are buying the car for driving pleasure and design – the same words they are using for a car with an internal combustion engine.”
Ms Foucher also claimed she is also encouraged by the early success of the Zoe, which has notched up 6,000 sales in its first three months.
Zoe brings down the cost of EV ownership because it has been designed to use the same components as the new Clio where possible.
It also goes down the same production line at the Flins factory to the west of Paris.
With a £5,000 UK government grant, the start point of the range is brought down to £13,995.
“When technology is new it is more expensive,” added Ms Foucher.
“The battery is expensive, the motor is expensive and the charger is expensive.
“We need to have bonuses otherwise we cannot sell at a competitive price.”
Additional reporting by headlineauto, with thanks.