Maserati choose Arrow Automotive to operate new Cardiff dealership

Monday, July 1, 2013 - 12:18
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NEW: David Aldcroft, Nick Wenger and Paul Rogers

Arrow Automotive will operate Maserati’s latest new dealership in Cardiff, it has been announced.

The agreement will see Cardiff Maserati opening and operating from a fully-refurbished showroom in the heart of the city’s car district.

It will be the sole distributor of the Italian brand across the whole of south Wales, and will create four new jobs.

The dealership will be headed up by Joint Arrow Automotive directors Nick Wenger and Paul Rogers.

Mr Rodgers said: “It’s a great honour to be accepted into the Maserati network and to represent this prestigious marque in our home town of Cardiff.

“It’s an extremely exciting time for Maserati and Arrow Automotive with all the new cars that are coming and the investment that we are making into our new state-of-the-art dealership.

“We believe that we have some fantastic times ahead and are really looking forward to bringing our expertise, customer service and aftersales experiences to our new Maserati customers.”

The showroom is being developed to facilitate three new cars, a full aftersales service and a large display of used cars.

It is the fourth member of Arrow Automotive, with dealerships also in Bridgend, Blackwood and Swansea.

Mr Wenger added that Maserati was a ‘unique and welcome addition’ to Arrow Automotive.

“Maserati make beautifully engineered, exciting motor cars,” he said.

“The brand is synonymous with glamour and excitement.

“We look forward to building another successful dealership worthy of the south Wales motoring community.”

David Aldcroft, Network Development Manager of Maserati North Europe, said: “We are delighted to be working with a local and Welsh dealer group like Arrow Automotive.

“We select our partners very carefully and we were especially attracted to a business that has a significant local presence and is as progressive as Arrow.

“We are certain that, in partnership, we will be able to establish a highly effective Maserati brand presence with a particular local understanding.”