As a partner in excellence at Mercedes-Benz World, Continental Tyres is inviting drivers to experience life-saving technology, Autonomous Emergency Braking (AEB), for the first time at the facility.
Continental will offer the demonstrations from 31st July until 13th August, at Mercedes-Benz World based at the Brooklands motor circuit.
AEB systems help to avoid accidents by identifying critical situations early and automatically braking in time, or lowering the speed of collision. Research has found that AEB technology can lead to a 38 per cent reduction in real-world rear-end crashes and has the potential to save 1,100 lives in the next decade
Continental, with its UK headquarters in Uxbridge, is a partner of the Global NCAP ‘Stop The Crash Partnership’, an award-winning international road safety initiative. This year the Partnership commissioned research that found that although four in five motorists say safety technologies like AEB are important when buying a car, as many as 9 million drivers are not willing to pay extra for it.
The study also found that 76 per cent of drivers said they would expect a demonstration of safety technologies when buying a new car from a franchised dealership.
Mark Griffiths, safety expert at Continental Tyres, said: “With demonstrations such as these, and our previous winter tyre tests at Mercedes-Benz World, we hope to educate people about the potential of using automotive technology to improve safety and possibly save lives, coupled with tyres that are above the legal tread depth and correctly inflated.
“These free driving experiences further support our ‘Vision Zero’, a global initiative that aims to reduce road accidents worldwide through improved driver education and enhanced automotive safety systems.
“Mercedes-Benz World is great for all ages and the more people we can get to try out the demos, the more we can spread the vital safety message.”
The AEB demonstrations will take place across the two week period and lasts 20 minutes per session. There is no need for people to book – just turn up that day – between 11.00 and 13.00.